How to Become a Successful Digital Marketing Consultant
John Marsh (2019-11-07)
So, you’re interested in becoming a digital marketing consultant? Perhaps you’re looking for a more flexible schedule, the chance to be your own boss, or you’ve heard the estimated spend of the US digital marketing industry will hit $120 billion by 2021 – not a bad career choice, is it?
Those were my thoughts when I decided to change my career. Naturally, I took to the internet to discover exactly how. What I found was a million resources, training courses, and varying advice from just about everyone.
All I wanted was one credible, well-organized guide that gave me the answers I needed. I felt like I was drowning in a sea of information overload.
I had no idea where to begin.
This ultimate guide has been created to not only define what exactly it takes to be a successful digital marketing consultant but to give you actionable resources and recommendations on how to build your business.
What Skills Does a Digital Marketing Consultant Need?The best internet marketing consultants have a strong knowledge base on the following skills:
- Search Engine Optimization (SEO)
- Email Marketing
- Paid Marketing (Google Adwords, Twitter, Facebook)
- Social Media Marketing (SMM)
- Content Marketing Strategy
- Youtube & Video Marketing
- Influencer Marketing
- Local & International Marketing
- Branding & Reputation management
- Digital Display Marketing (Ad Ops)
- Web Analytics and Reporting
- Conversion Rate Optimization
- Basic HTML and CSS
- Mobile Marketing (App store optimization)
- Website Platform Management (WordPress or WIX)